It comes down to your objective and the products you sell. If you provide a unique product or experience, and if you wanna build a brand around that product, and not just selling stuff, Shopify is the way to go and it will pay off big time in the long run. Reselling junk on Shopify can be an easy way to waste money. eBay may not be the ideal place for your premium stuff with higher profit margins. It’s the kind of place where you sell your 5 pack of fruit of the loom shirt. A kind of garage sale type site where you buy used, or things that are not common. eBay shouldn’t be your main store unless what you are selling is too sketchy to get a merchant account with a bank, or you’re selling so many different items that it would be incredibly inefficient to create separate pages with the different product listings.
I already sell my premium products on eBay. Should I quit?
If you already sell stuff on eBay and thinking of developing your own brand, you shouldn’t quit yet. At least until your Shopify store is generating 2-3x of consistent revenue. You can use eBay as a way to market people about your brand. You may probably dump your old models or out-of-season stuff in there. If you care about your brand, you don’t wanna mess up your brand by just selling your good stuff all over the place. You may be able to convert eBay clients to Shopify by putting an insert-discount-promo-marketing thing in your eBay shipments letting customers know they can get a better deal on your Shopify site. If you have the same shirt listed on both eBay and on your Shopify site – if you have built a brand, people are likely to spend more on those shirts on your website than they would on eBay.
Shopify could be rewarding but it comes at a cost
The good thing about eBay is that you don’t have to worry too much about marketing. Having your own Shopify store means it would take great efforts to attract people. You’ll have to work hard to generate every single click. Most have to come from paid traffic from sources such as Facebook campaigns, Google Ads, Twitter, Pinterest, or from paying an influencer on Youtube. Otherwise, you’ll have to spend your own time writing articles that might someday rank high enough organically to generate a click. It’s hard work. Shopify has an eBay sales channel too. It doesn’t have all the bells and whistles of listing directly through eBay but it can save the time of doubling up listings and allows to track sales from one admin.